Case Study
From 2004 to 2006, we were the agency of record to Boat Asia, the region’s leading leisure marine show. We gave voice to such iconic brands as Ferretti, Azimut, Sunseeker and many others as they reached out to Singapore’s island consumers.
Deutsche Börse AG
Deutsche Börse AG provides a variety of stock exchange introduction, trading, and operational services to institutions and private investors. Raffles PR handled their annual road shows and press conferences in Singapore, connecting them to top financial analysts in the region.
Eurex Exchange
Eurex Exchange is an international exchange which primarily offers trading in European based derivatives. It is the largest European futures and options market. Raffles PR handled their annual road shows and press conferences in Singapore, connecting them to top financial analysts in the region.
Clearstream
Clearstream is a post-trade services provider owned by Deutsche Börse AG. It provides settlement and custody as well as other related services for securities across all asset classes. It is one of two European International central securities depositories. Raffles PR handled their annual road shows and press conferences in Singapore, connecting them to top financial analysts in the region.
STOXX
STOXX, a subsidiary of Deutsche-Börse Group, is a leading provider of market indexes that are representative of European and global markets. Raffles PR handled their annual road shows and press conferences in Singapore, connecting them to top financial analysts in the region.
Laguna National Golf & Country Club
This leading five star golf course in Singapore accessed Raffles PR’s expertise when they upgraded their golf course to championship status. We publicised both the course and its world class designer, Andy Dye.
Lee Kum Kee
Raffles PR helped food products brand Lee Kum Kee publicise their much-loved sauces in the local news media. We also organized a press trip to their factories and offices in Guangdong and Hong Kong, China.
National Achievers Congress
This well-known motivational event called on Raffles PR to promote their panel of celebrity speakers, including Robert Kiyosaki, bestselling author of Rich Dad Poor Dad, Lou Ferrigno the Incredible Hulk, Mark Victor Hansen, co-creator of Chicken Soup for the Soul. We organised wide-ranging media coverage for the speakers in the local media.
ONE°15 Marina Club
In a year-long PR campaign, we launched Singapore’s most iconic new marina club into a market, which was jaded with exclusive clubs. We created immense buzz for the marina that succeeded in meeting membership quotas within the initial year of operation.
The Orientalist Woven Art
This retailer of Persian carpets needed an innovative approach to promoting their business. Raffles positioned them as a leader in contemporary carpet design and the press picked the story up.
Qatar Airways
When the CEO of Qatar Airways arrived in Singapore to meet with key constituents, we organised multiple TV interviews for him with the BBC, CNBC and Channel News Asia.
Shiraz Restaurant & Shiraz Mazzeh
Shiraz was the only Persian fine cuisine restaurant in Singapore. The owners called up Raffles PR to organise media buzz and publicity, and we coordinated media tastings and other events to introduce the establishment.
Shiraz Mazzeh is a kebab outlet, owned by Shiraz Restaurant, tapped Raffles PR once again to orchestrate a media launch of their “fast food kebab” concept.
Simpson Marine
Raffles PR looked after PR and media relations for Asia’s most well-established yacht brokerage, Simpson Marine. The gig included publicity placements and organising interviews for the firm’s founder Mike Simpson, as well as promoting their yachts at the annual Singapore Yacht Shows.
SINOPEC
China Petroleum & Chemical Corporation, or Sinopec, is a Chinese oil and gas enterprise based in Beijing. It’s a Fortune Global 500 company. We provided PR support, as well as organized its conferences in Singapore, which incorporated two simultaneous signing ceremonies with local partners.
After a successful event and media publicity, Raffles PR was also given the task of placing Sinopec’s advertisements in selected newspapers in Malaysia and the Philippines, and billboard advertisements in Malaysia and Pakistan.
Tourism Authority of Thailand
We arranged media relations for a dinner organised to a major Thailand tourism initiative in Singapore.
Suntec Integrated Media
Raffles PR became agency of record to Suntec Integrated Media, the events and exhibitions arm of Suntec City. We handled PR and media relations for all of their exhibitions including Boat Asia, Food Fiesta and Ideas Asia.